Where Do Brits Holiday The Most

by CiCi
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The British holiday culture is rich and varied, reflecting a deep-seated love for travel that spans centuries. From the sunny beaches of Spain to the scenic highlands of Scotland, Britons have a penchant for both international adventures and local getaways. This article delves into the most popular destinations for British holidaymakers, examining why these locations capture their hearts and imaginations. We’ll explore the allure of European hotspots, the charm of domestic retreats, and the growing trend of long-haul vacations.

The European Escapade

Spain: The Ever-Popular Choice

Spain remains a perennial favorite among British holidaymakers. The allure of its sunny climate, stunning beaches, and vibrant culture draws millions of Britons to its shores each year. Key destinations include the Balearic Islands (Mallorca, Menorca, and Ibiza), the Canary Islands (Tenerife, Gran Canaria, and Lanzarote), and the mainland’s Costa del Sol, Costa Blanca, and Costa Brava.


Balearic Islands

The Balearic Islands offer something for everyone. Mallorca is known for its diverse landscape, from the Tramuntana mountains to its pristine beaches. Palma, the capital, boasts a rich history and a thriving nightlife. Menorca is more laid-back, ideal for families and those seeking tranquility. Ibiza, famous for its nightlife, also offers beautiful beaches and a burgeoning wellness scene.


Canary Islands

The Canary Islands provide year-round sunshine, making them a perfect escape during the colder months in the UK. Tenerife, the largest island, offers diverse experiences from the vibrant capital of Santa Cruz to the serene Teide National Park. Gran Canaria is known for its sand dunes and beaches, while Lanzarote’s volcanic landscapes provide a unique backdrop for a holiday.

Mainland Spain

Costa del Sol, Costa Blanca, and Costa Brava are synonymous with British tourism. Costa del Sol’s resorts like Marbella and Torremolinos cater to luxury seekers and budget travelers alike. Costa Blanca, with destinations like Alicante and Benidorm, offers a mix of beaches and lively nightlife. Costa Brava, with its rugged coastline and charming villages like Tossa de Mar, attracts those looking for picturesque scenery and a quieter holiday.

France: A Cultural and Culinary Delight

France is another top choice, especially for those who appreciate its rich culture, fine cuisine, and diverse landscapes. From the romantic allure of Paris to the sun-kissed beaches of the French Riviera, and the serene countryside of Provence, France offers a multitude of experiences.


Paris, the City of Light, is a favorite for city breaks. Its iconic landmarks like the Eiffel Tower, Notre-Dame Cathedral, and the Louvre Museum, combined with its world-renowned cuisine and shopping, make it a dream destination for many Britons.

French Riviera

The French Riviera, with glamorous cities like Nice, Cannes, and Monaco, attracts those seeking luxury and sophistication. The Mediterranean climate, stunning coastline, and vibrant cultural scene make it a magnet for tourists.


Provence offers a different charm with its lavender fields, vineyards, and historic towns like Avignon and Aix-en-Provence. It’s an ideal destination for those looking to immerse themselves in the rural beauty and culinary delights of France.

Italy: A Journey Through History and Beauty

Italy’s rich history, art, and cuisine make it a compelling destination for British travelers. Cities like Rome, Florence, and Venice are steeped in history and culture, while regions like Tuscany and the Amalfi Coast offer breathtaking landscapes and culinary experiences.


Rome, the Eternal City, offers a journey through time with its ancient ruins, Vatican City, and Renaissance art. It’s a city where history is palpable at every corner, making it a favorite for history buffs and culture enthusiasts.


Florence, the heart of the Renaissance, is a treasure trove of art and architecture. The Uffizi Gallery, Duomo, and Ponte Vecchio are just a few highlights that attract tourists from all over the world.

Amalfi Coast

The Amalfi Coast, with its dramatic cliffs and picturesque towns like Positano and Amalfi, is a dream destination for those seeking beauty and relaxation. The coastal drive offers some of the most stunning views in Italy.

The Charm of Domestic Retreats

While international travel is popular, many Britons also appreciate the beauty and tranquility of their own country. Domestic holidays have seen a resurgence, particularly in the wake of the COVID-19 pandemic.

The Lake District

The Lake District in Cumbria is a beloved destination for nature lovers. Its stunning lakes, rolling hills, and charming villages provide a perfect backdrop for hiking, boating, and exploring. Towns like Keswick and Windermere offer a range of accommodations and activities, making it a versatile destination for alltypes of travelers.


Cornwall’s rugged coastline, sandy beaches, and picturesque villages make it a favorite for seaside holidays. Destinations like St Ives, Newquay, and Padstow offer a mix of surfing, seafood, and scenic beauty. The South West Coast Path provides some of the best coastal walks in the UK.


Scotland offers a mix of dramatic landscapes, historic sites, and vibrant cities. The Highlands are known for their natural beauty, with destinations like Loch Ness and Glencoe attracting outdoor enthusiasts. Edinburgh and Glasgow provide a rich cultural experience, with festivals, museums, and a lively arts scene.


Wales, with its stunning national parks, castles, and coastlines, offers diverse holiday experiences. Snowdonia National Park is a haven for hikers and adventure seekers, while the Pembrokeshire Coast provides beautiful beaches and coastal walks. Historic towns like Conwy and Caernarfon, with their medieval castles, add a touch of history to any holiday.

The Allure of Long-Haul Destinations

While Europe and the UK dominate as holiday destinations, there is a growing trend among Britons to explore further afield. Long-haul destinations offer exotic experiences, diverse cultures, and unique landscapes.

The United States

The United States offers a vast array of experiences, from the bustling cities of New York and Los Angeles to the natural wonders of the Grand Canyon and Yellowstone National Park.

New York City

New York City is a top choice for city breaks. Its iconic landmarks like the Statue of Liberty, Times Square, and Central Park, combined with world-class museums, Broadway shows, and shopping, make it a vibrant destination.


Florida, particularly Orlando and Miami, attracts families and sun-seekers. Orlando’s theme parks, including Walt Disney World and Universal Studios, make it a family favorite, while Miami’s beaches and nightlife appeal to those seeking relaxation and entertainment.

Australia and New Zealand

Australia and New Zealand offer stunning landscapes, unique wildlife, and a laid-back lifestyle that appeals to many Britons.


Sydney, with its iconic Opera House, Harbour Bridge, and beautiful beaches, is a popular destination. The city’s vibrant arts scene, dining options, and outdoor activities make it an attractive choice.


Queenstown, known as the adventure capital of New Zealand, offers activities like bungee jumping, skiing, and hiking. Its stunning scenery and vibrant atmosphere attract adventure seekers and nature lovers alike.

Southeast Asia

Southeast Asia offers exotic cultures, beautiful beaches, and affordable travel options, making it increasingly popular among British holidaymakers.


Thailand, with its vibrant cities, tropical islands, and rich culture, is a top choice. Bangkok offers bustling markets and temples, while islands like Phuket and Koh Samui provide idyllic beach experiences.


Bali, Indonesia’s most famous island, is known for its lush landscapes, vibrant culture, and wellness retreats. The island’s beaches, rice terraces, and temples make it a diverse and appealing destination.

The Rise of Niche Travel

In addition to traditional holidays, niche travel experiences are gaining popularity among Britons. These include adventure travel, wellness retreats, and eco-tourism.

Adventure Travel

Adventure travel appeals to those seeking active and adrenaline-filled holidays. This includes activities like hiking, skiing, diving, and wildlife safaris. Destinations like the Swiss Alps, the Rocky Mountains, and African game reserves are popular choices.

Wellness Retreats

Wellness retreats offer a break from the hustle and bustle of everyday life. These retreats focus on relaxation, health, and well-being, providing activities like yoga, meditation, and spa treatments. Destinations like the Greek islands, the Himalayas, and the Caribbean are known for their wellness offerings.


Eco-tourism focuses on sustainable and environmentally friendly travel. This includes staying in eco-friendly accommodations, participating in conservation efforts, and exploring natural landscapes. Costa Rica, the Galápagos Islands, and the Scottish Highlands are examples of popular eco-tourism destinations.


British holidaymakers are known for their diverse travel preferences, ranging from the sun-soaked beaches of Spain to the rugged landscapes of Scotland. Whether it’s a short city break, a relaxing beach holiday, or an adventurous trek, Britons have a wide array of destinations to choose from. The resurgence of domestic travel, coupled with the growing interest in long-haul and niche travel experiences, highlights the evolving nature of British holiday culture. Regardless of the destination, the British penchant for exploration and adventure continues to drive their travel choices, making them one of the most well-traveled nations in the world.

Related topics:

What’s the Percentage of Brits Who Holiday Abroad

Is There a British National Holiday?

Is Remembrance Day a Stat Holiday in British Columbia?


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