Is Valentine’s Day an American Holiday?

by CiCi
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Valentine’s Day, celebrated annually on February 14th, is a holiday that evokes a range of emotions and responses. For some, it’s a day filled with romance, roses, and chocolates. For others, it’s a commercialized event that puts undue pressure on relationships. Despite its widespread observance in the United States, the question arises: Is Valentine’s Day truly an American holiday? To answer this, we must delve into its history, its evolution within American culture, and its significance in contemporary society.

Historical Origins of Valentine’s Day

Valentine’s Day traces its origins back to ancient Rome, where the festival of Lupercalia was celebrated from February 13th to 15th. This pagan festival was dedicated to Faunus, the Roman god of agriculture, and Romulus and Remus, the founders of Rome. During Lupercalia, rituals were performed to avert evil spirits and purify the city, releasing health and fertility.


The holiday as we know it began to take shape in the 5th century, when Pope Gelasius I replaced Lupercalia with St. Valentine’s Day. The exact identity of St. Valentine is shrouded in mystery, with at least three different saints named Valentine recognized by the Catholic Church, all of whom were martyred. The most popular legend contends that Valentine was a priest who served during the third century in Rome. Emperor Claudius II had outlawed marriage for young men, believing that single men made better soldiers. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine’s actions were discovered, Claudius ordered that he be put to death.


By the Middle Ages, Valentine became one of the most popular saints in England and France. The day began to be associated with romantic love around the 14th century, possibly due to the belief in France and England that February 14 was the beginning of birds’ mating season.

Valentine’s Day in America: Evolution and Adoption

Valentine’s Day was not widely celebrated in America until the 19th century. The first recorded instance of its celebration was by British settlers. By the mid-1800s, the holiday began to gain popularity in the United States, largely due to the influence of British and European immigrants who brought their customs and traditions with them.

The Industrial Revolution played a significant role in the commercialization of Valentine’s Day. With the advent of mass production, it became easier and cheaper to produce valentine cards. In 1847, Esther A. Howland, known as the “Mother of the American Valentine,” began selling the first mass-produced valentines in the United States. Howland’s elaborate creations with lace, ribbons, and colorful pictures made Valentine’s Day cards immensely popular.

The holiday’s commercialization continued to grow throughout the 20th century. Today, Valentine’s Day is big business in the United States. According to the National Retail Federation, Americans spend billions of dollars each year on Valentine’s Day gifts, including cards, chocolates, flowers, and jewelry.

Valentine’s Day as an American Cultural Phenomenon

Although Valentine’s Day has ancient roots and was influenced by various cultures before reaching the United States, it has evolved into a uniquely American celebration in many ways. The holiday’s transformation within American culture reflects broader societal changes and the influence of consumerism.

Commercialization and Consumer Culture

Valentine’s Day in the United States is often criticized for its heavy commercialization. The pressure to buy the perfect gift or plan the perfect date can overshadow the holiday’s original intent of celebrating love and affection. Retailers and advertisers have capitalized on this pressure, creating a multi-billion-dollar industry centered around the holiday.

Americans are encouraged to express their love through material gifts, leading to a surge in sales for greeting cards, chocolates, flowers, and jewelry. This commercialization is not unique to the United States, but the scale at which it occurs is significant. For instance, Hallmark, an American company, is one of the largest producers of Valentine’s Day cards, with approximately 145 million cards exchanged each year in the United States alone.

Media and Pop Culture Influence

Media and popular culture in America have also played a significant role in shaping Valentine’s Day traditions. Movies, television shows, and songs often depict Valentine’s Day as the ultimate romantic occasion, filled with grand gestures and declarations of love. This portrayal reinforces societal expectations and norms surrounding the holiday.

The influence of American pop culture extends beyond its borders, contributing to the global spread of Valentine’s Day. American movies and TV shows are consumed worldwide, popularizing the holiday and its associated customs in other countries.

Diversity and Inclusion in Celebrations

In the United States, Valentine’s Day is not only celebrated by romantic couples but has also been embraced as a day to express love and appreciation for friends, family members, and even colleagues. This broader interpretation of the holiday reflects the diverse and inclusive nature of American society.

Schools across the country celebrate Valentine’s Day by having students exchange cards and treats, fostering a sense of community and friendship among children. This practice helps to instill the values of kindness and thoughtfulness from a young age.

Moreover, as American society becomes increasingly diverse, the ways in which Valentine’s Day is celebrated continue to evolve. People from different cultural backgrounds incorporate their own traditions and customs into the holiday, creating a rich tapestry of celebrations that reflect the multicultural nature of the United States.

The Debate: Is Valentine’s Day Truly American?

While Valentine’s Day is undoubtedly a significant holiday in the United States, its origins and the ways in which it is celebrated raise questions about its authenticity as an American holiday. To understand this, we must consider several factors:

Historical Roots and Global Influence

Valentine’s Day did not originate in America. Its roots can be traced back to ancient Roman and Christian traditions, and it was popularized in Europe long before it became widely celebrated in the United States. This historical context suggests that Valentine’s Day is not inherently American.

However, the ways in which the holiday has been embraced and transformed within American culture are uniquely American. The commercialization, the emphasis on consumerism, and the influence of media and pop culture are all aspects that reflect American society.

Commercialization and Economic Impact

The commercialization of Valentine’s Day is a distinctly American phenomenon. The holiday’s transformation into a major retail event with significant economic impact is largely due to American businesses and marketing strategies. This commercialization has been exported to other countries, but it remains most pronounced in the United States.

Cultural Integration and Adaptation

The adaptation of Valentine’s Day to include expressions of love and appreciation for friends, family, and colleagues is reflective of American cultural values. The holiday’s inclusivity and the diverse ways in which it is celebrated highlight the American tendency to adapt and integrate various traditions into a broader cultural framework.

Global Spread and American Influence

The global spread of Valentine’s Day is, in part, due to American cultural influence. The portrayal of Valentine’s Day in American movies, television shows, and other media has contributed to its popularity worldwide. As such, while Valentine’s Day may not have originated in America, its contemporary global celebration is heavily influenced by American culture.


Valentine’s Day, with its complex history and evolution, can be seen as both an international and an American holiday. Its ancient roots and European influences are undeniable, but the ways in which it has been embraced, commercialized, and transformed within American culture make it a uniquely American celebration in many respects.

The holiday’s significant economic impact, driven by American consumerism, and its portrayal in American media have shaped how it is celebrated both in the United States and around the world. Moreover, the inclusive and diverse ways in which Americans celebrate Valentine’s Day reflect the country’s broader cultural values.

Ultimately, while Valentine’s Day may not be inherently American in its origins, it has become an integral part of American culture. The holiday’s evolution within the United States, characterized by commercialization, media influence, and cultural adaptation, highlights the dynamic nature of American holidays and their ability to reflect and shape societal values.

In this sense, Valentine’s Day serves as a testament to the ways in which holidays can transcend their origins and be reinterpreted within different cultural contexts, making it a holiday that is both American and universal in its celebration of love and affection.

Related topics:

What American Holidays Are In March

What American Holidays Are In February

What Are The 12 Federal Holidays In Usa


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