Where Do Aussies Go the Most?

by CiCi
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Australians are known for their love of travel and adventure, both within their beautiful country and across the globe. With a rich cultural heritage, diverse landscapes, and a propensity for exploring new places, Australians have distinct holiday preferences. This article delves into the most popular holiday destinations for Australians, exploring both domestic and international hotspots, and examining the factors that make these locations favorites among Aussie travelers.

Domestic Travel: Exploring Australia’s Best

Australia is a land of stunning diversity, from the sun-drenched beaches of Queensland to the rugged outback of the Northern Territory. Many Australians choose to explore their own backyard, taking advantage of the country’s vast and varied landscapes.


Queensland’s Gold Coast and Sunshine Coast

Gold Coast

The Gold Coast, with its sparkling beaches, vibrant nightlife, and family-friendly attractions, is one of the most popular holiday destinations for Australians. Surfers Paradise, a famous suburb of the Gold Coast, offers an array of activities, including surfing, theme parks, and shopping. The region’s subtropical climate ensures pleasant weather year-round, making it an ideal spot for a beach holiday.


Sunshine Coast

Just north of Brisbane, the Sunshine Coast is another beloved destination. Known for its laid-back atmosphere and natural beauty, the Sunshine Coast offers pristine beaches, lush hinterlands, and charming towns. Popular spots include Noosa Heads, with its boutique shops and fine dining, and the Glass House Mountains, perfect for hiking and exploring.

New South Wales’ Sydney and Byron Bay


Sydney, Australia’s largest city, is a magnet for both domestic and international tourists. The iconic Sydney Opera House and Sydney Harbour Bridge, along with world-renowned beaches like Bondi and Manly, make Sydney a must-visit. The city also boasts a rich cultural scene, excellent dining, and diverse shopping experiences.

Byron Bay

Byron Bay, located on the far north coast of New South Wales, is famous for its bohemian vibe and stunning coastal scenery. The town attracts surfers, artists, and nature lovers, offering activities like whale watching, scuba diving, and exploring the nearby hinterlands. The Cape Byron Lighthouse is a significant landmark, providing breathtaking views of the coastline.

Victoria’s Melbourne and the Great Ocean Road


Melbourne, known for its vibrant arts scene, coffee culture, and sports events, is a favorite among Australians. The city is home to numerous festivals, world-class restaurants, and unique shopping districts. Landmarks like Federation Square, the Royal Botanic Gardens, and the Melbourne Cricket Ground draw visitors year-round.

Great Ocean Road

The Great Ocean Road is one of Australia’s most scenic drives, stretching along the southeastern coast of Victoria. The journey takes travelers through picturesque coastal towns, rainforests, and iconic landmarks such as the Twelve Apostles. This route is popular for road trips, offering numerous opportunities for hiking, surfing, and wildlife spotting.

Tasmania’s Wilderness and Hobart


Tasmania, Australia’s island state, is renowned for its untouched wilderness and pristine natural beauty. The island offers numerous national parks and reserves, including Cradle Mountain-Lake St Clair National Park and Freycinet National Park. These areas provide excellent hiking, wildlife viewing, and opportunities to experience Australia’s unique flora and fauna.


Hobart, the capital of Tasmania, is a charming city with a rich history and a burgeoning food and arts scene. The Salamanca Market, MONA (Museum of Old and New Art), and the historic Battery Point are popular attractions. Hobart also serves as a gateway to the scenic regions of southern Tasmania.

Western Australia’s Perth and Margaret River


Perth, the capital of Western Australia, is known for its beautiful beaches, sunny weather, and relaxed lifestyle. Kings Park, Cottesloe Beach, and the Swan Valley are major attractions. Perth’s isolation from other Australian cities gives it a unique charm, with a laid-back atmosphere and vibrant cultural scene.

Margaret River

Margaret River, a region south of Perth, is famous for its wineries, surf breaks, and stunning landscapes. The area is a top destination for food and wine enthusiasts, offering gourmet experiences and picturesque vineyard settings. Caves, forests, and beaches provide ample outdoor activities.

International Travel: Australians Abroad

While domestic travel is incredibly popular, Australians are also avid international travelers. Several international destinations have become favorites for Aussies seeking adventure, relaxation, and cultural experiences.

Bali, Indonesia

Bali is arguably the most popular international destination for Australians. The island offers a perfect blend of affordability, beautiful beaches, vibrant culture, and luxurious resorts. Areas like Kuta, Seminyak, and Ubud attract a diverse range of travelers, from surfers and backpackers to honeymooners and families. Bali’s proximity to Australia and the availability of frequent flights make it an accessible and attractive destination.

New Zealand

New Zealand, with its stunning landscapes and adventure opportunities, is a favorite among Australians. The country’s North and South Islands offer diverse experiences, from the geothermal wonders of Rotorua to the fjords of Milford Sound. Queenstown, known as the adventure capital of the world, attracts thrill-seekers with activities like bungee jumping, skiing, and skydiving. The shared cultural and historical ties between Australia and New Zealand also make it a comfortable and familiar destination for Aussie travelers.


Thailand’s affordability, exotic culture, and beautiful beaches make it a popular destination for Australians. Bangkok, Phuket, Koh Samui, and Chiang Mai are well-known hotspots. Thailand offers a rich cultural experience with its temples, cuisine, and vibrant markets. The country’s friendly locals and extensive tourist infrastructure ensure a welcoming environment for visitors.


Fiji, a tropical paradise in the South Pacific, is a preferred destination for Australians seeking a relaxing beach holiday. The islands offer pristine beaches, crystal-clear waters, and luxurious resorts. Fiji’s warm hospitality and family-friendly environment make it an ideal destination for families, couples, and solo travelers alike. Activities such as snorkeling, diving, and cultural tours are popular among visitors.


Japan’s unique blend of traditional culture and modern innovation attracts many Australian travelers. Cities like Tokyo and Kyoto offer a wealth of experiences, from historic temples and shrines to bustling shopping districts and cutting-edge technology. Japan’s culinary scene, featuring sushi, ramen, and other delicacies, is a significant draw. The country also appeals to outdoor enthusiasts with its skiing resorts, hot springs, and hiking trails.


Europe’s rich history, diverse cultures, and famous landmarks make it a coveted destination for Australians. Countries like Italy, France, the United Kingdom, and Spain are particularly popular. Australians often take extended trips to explore multiple countries, experiencing everything from the art and architecture of Rome and Paris to the beaches of the Mediterranean and the castles of Scotland. Europe’s well-developed transport network and the relative ease of intra-European travel make it an attractive option for Aussie travelers.

Factors Influencing Travel Choices

Several factors influence the holiday choices of Australians, including affordability, accessibility, cultural experiences, and climate.


Cost is a significant consideration for many Australian travelers. Destinations that offer good value for money, such as Bali and Thailand, are particularly popular. The strength of the Australian dollar and the cost of flights, accommodation, and activities all play a role in destination selection.


Proximity and ease of travel are crucial factors. Destinations within a relatively short flight distance, such as Bali, Fiji, and New Zealand, are preferred for shorter holidays. Direct flights and the availability of frequent services also make these destinations more appealing.

Cultural Experiences

Australians often seek unique and enriching cultural experiences. Destinations that offer a blend of historical, culinary, and cultural attractions, such as Japan and Europe, are highly favored. The opportunity to immerse oneself in different cultures and traditions is a significant draw for many travelers.


Climate plays a vital role in holiday planning. Australians often seek warm and sunny destinations, particularly during the winter months. Tropical locations like Bali, Fiji, and Thailand are popular choices for escaping the colder weather at home.

Activities and Interests

The type of activities and interests of travelers also influence destination choices. Adventure seekers might prefer New Zealand or Japan for their outdoor activities, while those looking for relaxation might opt for the beaches of Bali or Fiji. Food and wine enthusiasts are drawn to regions like Margaret River and Europe’s culinary capitals.

See also: Whether All Australian States Have The Same Public Holidays


Australians have a diverse range of holiday preferences, with both domestic and international destinations holding significant appeal. Within Australia, the Gold Coast, Sydney, Melbourne, and Tasmania are perennial favorites, offering a mix of natural beauty, cultural experiences, and family-friendly activities. Internationally, destinations like Bali, New Zealand, Thailand, and Fiji attract Aussies with their affordability, accessibility, and unique cultural offerings.

Understanding the factors that influence Australian travel choices helps paint a comprehensive picture of where Australians love to holiday. Whether exploring the stunning landscapes of their own country or seeking new adventures abroad, Australians’ passion for travel continues to shape their holiday trends and preferences.


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